MARKETING ANALYTICS CONSULTANT & FRACTIONAL ANALYTICS LEADER
Build an analytics system your organization can trust.
I help organizations repair unreliable measurement, connect GA4 data to BigQuery, and building reporting systems that turn fragmented data into confident business decisions.
EXPERIENCE THAT CONNECTS STRATEGY WITH EXECUTION
50+
GA4 implementations and audits
125%
Analytics practice revenue growth
2 Higher-Ed Conferences
Presented on GA4 to higher-education audiences
Analytics Team Leadership
Built teams and scaled delivery through repeatable frameworks
EXPERIENCE THAT CONNECTS STRATEGY WITH EXECUTION
Experience spanning in-house analytics leadership, higher-education analytics, agency-delivered engagements, and independent consulting.
American Cancer Society
Keurig
University of Idaho
University of Wisconsin–Madison
Carnegie
Saint Louis University
VistaPrint
Boston University
University of Michigan
Experience includes in-house roles, independent consulting, and client engagements delivered through Carnegie, Kforce, Percepture, ThinkShout, and other consulting and agency partners.
WHEN ANALYTICS EXISTS, BUT CONFIDENCE DOESN’T
Your organization has data. The question is whether you can trust it.
I work with organizations that have invested in analytics but still struggle to obtain reliable answers from their measurement, reporting, and data systems.
Unreliable measurement
GA4 conversions, campaigns, and customer journeys are incomplete, inconsistent, or unreliable.
Reporting without answers
Dashboards contain metrics but do not give leaders the answers they need to make decisions.
Senior analytics leadership gap
Your team needs experienced analytics leadership without committing to a full-time executive hire.
Fragmented analytics systems
GA4, GTM, CRM, media, and reporting platforms are not working together effectively.
Limited BigQuery capability
Your organization needs historical preservation, deeper analysis, or more scalable reporting.
Agency capacity gaps
Your agency needs senior analytics expertise for complex client engagements or periods of increased demand.
ADVISORY AND IMPLEMENTATION SERVICES
Senior analytics guidance from strategy through delivery.
Engagements are designed around the measurement, reporting, data infrastructure, and leadership gaps preventing your organization from getting reliable answers.
Analytics Data Trust Audit
Identify measurement gaps, implementation risks, inconsistent definitions, and reporting issues that undermine confidence in your data.
GA4-to-BigQuery Foundation
Establish the data foundation needed for historical preservation, deeper analysis, and scalable reporting.
Agency Analytics Partnership
Extend your agency’s capabilities with senior support for discovery, scoping, implementation, quality assurance, and client delivery.
GA4 and GTM Repair
Repair or redesign tracking so campaigns, customer journeys, events, and conversions are captured accurately.
Fractional Analytics Leadership
Add senior analytics strategy, governance, team guidance, and executive communication without committing to a full-time leadership hire.
FEATURED IMPACT
Scaling a higher-education analytics practice.
At Carnegie, I developed repeatable GA4 implementation and audit frameworks that helped grow analytics practice revenue by approximately 125%. I built and led the analytics team supporting a broad higher-education portfolio, overseeing implementation quality, audit delivery, and client-facing presentations.
I also trained analysts to independently deliver audit findings and presented on GA4 at two virtual higher-education conferences.
Approx. 125%
Analytics practice revenue growth
50+
GA4 implementations and audits
2
Higher-education conference presentations
ABOUT TREVOR
Analytics leadership grounded in both strategy and execution.
I’m Trevor Mazarura, an analytics executive and consultant specializing in marketing measurement, GA4, GTM, BigQuery, and executive reporting. My experience spans in-house analytics roles, agency leadership, and independent consulting across higher education, nonprofit, technology, and commercial organizations.
I help clients connect technical implementation with the decisions their leaders, marketing teams, and stakeholders actually need to make.
ABOUT TREVOR
Analytics leadership grounded in strategy and execution.
I’m Trevor Mazarura, an analytics executive and consultant specializing in marketing measurement, GA4, GTM, BigQuery, and executive reporting. My experience spans in-house analytics roles, agency leadership, and independent consulting across higher education, nonprofit, technology, and commercial organizations.
I help clients connect technical implementation with the decisions their leaders, marketing teams, and stakeholders actually need to make.
READY TO IMPROVE DATA CONFIDENCE?
Where has your organization lost confidence in its analytics?
Let’s identify the measurement, reporting, data infrastructure, or leadership gaps preventing your team from getting clear answers.