ADVISORY AND IMPLEMENTATION SERVICES
Senior analytics support from strategy through delivery.
I help organizations identify and resolve the measurement, reporting, data infrastructure, and leadership gaps preventing them from getting reliable answers from their analytics.
HOW I CAN HELP
Focused engagements for the points where analytics breaks down.
Each engagement is shaped around the specific measurement, infrastructure, reporting, or leadership issue preventing your organization from getting dependable answers.
01
Analytics Data Trust Audit
A structured review of your measurement and reporting environment to identify the issues undermining confidence in your data.
Typical areas of focus
GA4 and GTM configuration, event and conversion tracking, campaign attribution, data definitions, reporting consistency, governance, and implementation risk.
02
GA4 and GTM Repair
Repair or redesign your measurement implementation so customer journeys, campaigns, events, and conversions are captured consistently and accurately.
Typical areas of focus
Event architecture, conversion definitions, campaign tracking, consent implementation, cross-domain measurement, ecommerce tracking, quality assurance, and documentation.
03
GA4-to-BigQuery Foundation
Establish a reliable data foundation for continuous historical retention, deeper analysis, and more scalable reporting beyond the GA4 interface.
Typical areas of focus
BigQuery export configuration, dataset structure, data validation, query readiness, Looker Studio integration, reporting workflows, and cost-conscious governance.
04
Fractional Analytics Leadership
Add senior analytics direction and leadership without committing to a full-time executive hire.
Typical areas of focus
Analytics roadmaps, measurement governance, KPI definition, team guidance, stakeholder alignment, vendor oversight, prioritization, and executive communication.
05
Agency Analytics Partnership
Extend your agency’s capabilities with senior analytics expertise for complex client work or periods of increased demand.
Typical areas of focus
Discovery, scoping, solution architecture, implementation, quality assurance, white-label delivery, client presentations, and senior-level advisory support.
HOW ENGAGEMENTS WORK
A focused path from uncertainty to action.
Engagements begin with the decisions your organization needs to make, then move through diagnosis, prioritization, and practical delivery.
01
Clarify the challenge
We define the business questions, stakeholder needs, current constraints, and outcomes that matter most.
02
Diagnose and prioritize
I assess the relevant measurement, reporting, infrastructure, or leadership gaps and identify the highest-value actions.
03
Deliver and enable
We implement the agreed solution, validate the work, document key decisions, and equip your team to move forward confidently.
READY TO IMPROVE DATA CONFIDENCE?
Let’s identify the analytics gaps holding your organization back.
Schedule a complimentary 20-minute conversation to discuss your measurement, reporting, data infrastructure, or analytics leadership needs.