ABOUT TREVOR
Analytics leadership that connects technical rigor with business judgment.
I’m Trevor Mazarura, an analytics executive and consultant specializing in marketing measurement, GA4, GTM, BigQuery, executive reporting, and analytics leadership. With an MBA from Cornell University’s Johnson Graduate School of Management, I bring both technical depth and strong business judgment to help organizations translate complex data into clearer priorities and better decisions.
My experience spans in-house roles, agency leadership, higher-education consulting, and independent advisory work. Across these environments, I have built analytics teams, developed repeatable implementation frameworks, supported complex client engagements, and helped organizations strengthen confidence in their measurement and reporting.
What differentiates my approach is the ability to move between the technical and business sides of analytics—working with implementation teams on data quality and architecture while helping leaders understand what the data means, where the risks and opportunities are, and what action to take next.
WHAT SHAPES MY APPROACH
I connect the technical, commercial, and human sides of analytics.
Effective analytics requires more than accurate implementation. It also requires business context, stakeholder alignment, and the ability to help teams act on what the data reveals.
Technical rigor
I bring hands-on experience across measurement strategy, GA4, GTM, BigQuery, reporting architecture, data quality, and implementation governance.
Business judgment
My MBA from Cornell University’s Johnson Graduate School of Management, combined with experience supporting marketing, product, merchandise, and finance teams, helps me evaluate analytics work through a broader commercial lens.
Leadership and enablement
I have built analytics teams, coached professionals, developed repeatable delivery frameworks, and helped technical and nontechnical stakeholders work toward shared decisions.
HOW I WORK
Clear thinking, practical delivery, and capability that lasts.
My goal is not simply to produce another dashboard or implementation. It is to help organizations build analytics practices they can understand, trust, and continue using effectively.
Start with the decision
I begin with the questions leaders and teams need answered, then work backward to the measurement, data, and reporting required.
Make complexity understandable
I translate technical issues into clear business implications so stakeholders can evaluate tradeoffs, prioritize action, and move forward confidently.
Build lasting capability
I document decisions, strengthen internal processes, and enable teams to maintain and extend the work rather than creating unnecessary dependence
READY TO IMPROVE DATA CONFIDENCE?
Let’s connect analytics work to the decisions that matter.
Schedule a complimentary 20-minute conversation to discuss your measurement, reporting, data infrastructure, or analytics leadership needs.